Capturing a niche audience
I was hired to shoot and edit video ads for lead generation through a social media funnel on meta platforms for Property Lim Brothers. The ad objective was to drive traffic from a niche group within the client’s usual audience for lead generation and sales.
The social media campaign aims to reach HDB owners in the property sellers market. Through this video, we hope to inform and excite HDB home sellers about about PLB’s marketing services and competitive offerings. I kept the video short and sweet, energetic, funny and straight to the point.
Client: Property Lim Brothers (PLB)
Launch: December 2023