430% sales increase for 2 months
I was hired to plan and execute a seasonal campaign from end to end for a furniture warehouse ecommerce store. My scope involved content strategy, creative ideation and ad creation for meta platforms. The campaign drove messaging conversions up 192% during a seasonal sale compared to the previous year.
I pushed for the biggest ticket items with the biggest margins that were also the star product of the brand. Besides paid ads, I was also pushing out content on their IG page.
Launch: April 2023