430% sales increase for 2 months

I was hired to plan and execute a seasonal campaign from end to end for a furniture warehouse ecommerce store. My scope involved content strategy, creative ideation and ad creation for meta platforms. The campaign drove messaging conversions up 192% during a seasonal sale compared to the previous year.

I pushed for the biggest ticket items with the biggest margins that were also the star product of the brand. Besides paid ads, I was also pushing out content on their IG page.

Launch: April 2023

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66% lower cost/msg lead

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$6/lead maintained over 225 leads for $250+ office chair