$6 Cost/message maintained over 225 leads for a $250++ product
Furniture store wanted to push sales for their new office chair. There are a lot of office chairs in the SG market and it is saturated by reputable big brands. What the client had that stood out was a more competitive price point at $250 (at the point the market range was about $450 to $1000+) and local stock which means more instant gratification.
$6/lead for 225 leads for a $250+ product | 36,669 Engagement on post
The ad strategy was to target digitally savvy young adults who just started working and are excited about creating an aesthetic WFH set up. I made sure our talent represented this group of people to a tee. I also made sure the set design was as aesthetically pleasing as possible with a clean minimal look that is popular with young working adults.
The resulting video showcased every WFH young adult dream and we kept the copy very conversational, like a friend’s text message.
Launch: Feb 2022